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Email overlays how do I loathe thee…

November 3, 2015 by MzD

Let me count the ways.

Daylight  Savings Time has rolled around again, and I’m feeling ranty.

Okay – so I gather some studies suggest that email overlays (a pop-up box that takes over the content, which darkens to help focus on pop up area) are effective in generating more leads.

I’m not a statistician, though I love statistics, so I don’t know how accurate said studies are. What I do know, is what Mark Twain said “Lies, damned lies, and statistics”…

It would seem that pop-up overlays have become a go-to marketing feature on numerous websites, where you want users to subscribe to your newsletter, gather emails, give them a “Free Gift” and so on.

Top irritating factors with pop-up overlays.

  1. Le pop-up itself.

    Thought these died off years ago.

  2. Timing.

    If you must use them, are you seriously thinking 1.5 seconds is enough time to “engage” me as a viewer and thus want to subscribe to your newsletter/offer? At least let me read a few sentences, if not a few paragraphs—then you might, perhaps—just perhaps,  infer I’m interested and then you can let your pop-up hi-jack my screen.

  3. Re-asking for what you already have.

    If I’ve clicked on a link from within your e-blast, (which is tracked up the yin-yang by whatever opt-in software you use), why, oh why, must you insist on asking me for my email address again? I’ve seen this way too often. Just stop. It has a repellent effect, not an attracting one.

  4. Mobile First!

     Non mobile-friendly overlays are a sure sign that not only will I go running in the opposite direction, but I will think of you with daggers in my eyes, especially if you are witholding content until I click that “x” in the corner, which if it isn’t mobile friendly, I can’t. So I leave your site, and if you’re lucky I don’t say anything bad about you on ye old social media.

    Note, you might think your pop-up is mobile friendly because the fonts shrink down and all seems to behave nicely, but if you leave only the teeniest margin between the overlay and the frame of the smartphone, that little close “x” in the corner is exceedingly difficult to click, and my even with long, slender fingers (ahem) I’m still suffering from fat finger syndrome when it comes to clicking.

  5. Lose the Attitude.

     If I decide I don’t want to give you my email address (either for the first or the 20th time) or that I’m not interested in your “Free gift” that will magically explode my business, my career, or make my hair really shiny, please don’t insult me with some cutesy, kooky askance negative comment like “No, I really don’t want to grow by business” or “No I really don’t want to succeed” etc. Keep it in your pants.

Email Overlay Annoyances

 

Filed Under: Techie Tagged With: email marketing, email overlay, leads, pop-ups, rant, spam, techniques, tips

If I Could Save Time in A Bottle…

April 21, 2015 by MzD

One of the biggest obstacles I face with blogging is wrestling with time. Perhaps quantum physicists or master yogis have figured out that time is an illusion, and even have wonderful equations or quotes to relay this concept, but for the rest of us mere mortals, time pretty much goes by the clock, and lately, it seems like it zips by at the speed of light.

Getting around to blogging, as important as everyone knows it is – to growing your website presence, conveying your expertise and values…:) – can be tough in that it’s hard to carve out the time.

Scene from X-Men Time

In X-Men Days of Future Past, in arguably the best scene of the film, Quicksilver is shown running through the kitchen of the Pentagon in uber slow-mo motion. Jim Croce’s “If I Could Save Time in Bottle” song plays at normal speed as Quicksilver dashes about. It was brilliant, funny and sad at the same time.

It inspired me to re-consider time and some techniques for putting it in a bottle.

  1. Relax. Take Some Time. Have Fun.

    Even though the heat is on, bullets are firing, Quicksilver is taking time to do kooky, goofy things, like taste a spoon of sauce.Instead of thinking of blogging as a must-do, high-pressure, homework kind of task, start re-framing it as time to brainstorm a few ideas, be a little goofy, have a little fun.

  2. Put on the Big Girl Goggles.

    Peter (Quicksilver) wears (swimming?) goggles as he prances around the kitchen to protect his eyes from debris. I like the the gesture. Donning these goggles signfies he’s about to take action. Lesson – put on the goggles, keep yourself protected from distractions and get going.

  3. Once in the rhythm, pay attention to the details.

    The details are important – Peter makes sure to cross the arms of the security guards in just the right way so that the bullets fall away harmlessly.

  4. Set a Time Limit.

    I agree and must write for 30/45/60minutes, or 3 minutes, if you’re Quicksilver and can get the job done—micro-blogging anyone?  Then I can go do all that other “important stuff.”

Scene from X-Men

5. Publish or Perish and Don’t Forget to Smile.

​I love  the last bit is him picking the bullets out of the air and moving them methodically to the right or left,  and then he grins.
This task is blogging, I’m sitting in a chair (oh – Terra standing desk, wherefore art thou?), my feet planted on the ground, I’m not in a high-adrenaline, sci-fi scene, so if Peter can smile, I can smile too.

 

OTHER

​

​Anchor

​I was feeling the (self-imposed) pressure to blog and rather than choose from a list of “7 Tips for ……” subjects, I thought about what had recently left an impression on me. Netflix (Canada’s) release of the X-Men film and that scene had done just that. I decided to use that scene to frame or anchor this post.

What inspires you?

Set goals and deadlines

Be ambitious but realistic.
eg: 2 x / month  – not 2 x week. My last post was in March 2015, so twice a month is already double the volume. Once every 2 weeks is a stretch goal. Once I get there, I can revisit the goal.

Bullet Points

Begin with draft posts that lay out ideas in bullet points. This is less overwhelming than having to flush out a full idea in whole sentences and long paragraphs.

Footnotes

Jim Croce passed away in 1973 at the age of thirty. He wrote the song lyrics for his unborn son in 1970 and it was released in 1972.  I thought he had only recently died, but turns out I was mistaking him for Joe Cocker.

X-Men, I still have a few of the early 1980s editions of the comics. I’ve been a fan for a while. But also only recently found out it’s been in print since the 60s! Anyone wanting 1980s vintage, no doubt wrinkled and well-read Uncanny X-Men comic books do get in touch;)

Filed Under: Blogorama Tagged With: blogging, getting to done, techniques, time, time management, tips, x-men

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